The company said Thursday that Star360 Group will develop 15 Krispy Kreme shops there. The franchisee operates other retail outlets there and in Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Taiwan and Thailand.
Their unique understanding of the Singapore consumer, coupled with their sound business experience across a variety of retail concepts, matches perfectly with the Krispy Kreme brand and experience," said Jeff Welch, president of Krispy Kreme's international division
Singaporeans have long been doughnut lovers, and we believe … Krispy Kreme is well-positioned to find its way in the hearts of the consumer
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